About Us

Midwest Horse Fair, held at the Alliant Energy Center in Madison, Wisconsin, is one of the largest 3 day horse fairs in the country.

Our Mission

To unite all facets of the horse industry through the premier event known as the Midwest Horse Fair by focusing on education, networking, and promotional opportunities. To introduce non-horse owners to the beauty and enjoyment of this magnificent animal, and to provide entertainment to individuals and families of all ages.

What is the Midwest Horse Fair?

The Midwest Horse Fair is one of the top 3-day horse fairs in America. Held in Madison, Wisconsin at the Alliant Energy Center, it has been growing and going strong since 1979. 2016 will mark the 37th annual event.

Every year the Midwest Horse Fair gets bigger & better, and 2016 will be no exception!  Every performance is a unique experience as exhibitors have the option to incorporate the 2016 theme, "The Sky's the Limit", into their demonstrations.

What is there to do at the Midwest Horse Fair?

Whether you are a horseless horse lover, new horse owner, or seasoned professional, there is something for everyone to enjoy at the Midwest Horse Fair.  Non-horse owners, families, and children can meet the horses up close by touring the New Holland Pavilions. To help make future breeding decisions, mare owners have the opportunity to view stallions of all different breeds from around the Midwest on Stallion Avenue in Pavilion One.  Many different breeds of horses are represented during the breed demonstrations in the arenas.  Hundreds of clinics, seminars, and educational events are presented by some of the top horse professionals from around the country.  Over 500 vendor booths offer shopping opportunities with something for everyone.  Enjoy the “mane” event feature presentations focusing on the magnificent horse.

Who puts on the Midwest Horse Fair?

The Midwest Horse Fair is owned by the Wisconsin Horse Council, Inc. All proceeds from the Fair are returned to the WHC and are used to represent and foster a unified equine industry in Wisconsin, promote the equine through leadership, education, service, and communication, and to take a proactive role in the future growth and development of the equine industry.

Who's Coming?